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How to Get Great Search Engine Placement

The primary key to getting fantastic search engine placement
for your website is using a technique called ?entrance pages?.

The primary key to getting fantastic search engine placement
for your website is using a technique called ?entrance pages?.
Entrance pages have just one purpose: to rank highly on one
search engine for one keyword phrase. Entrance pages aren?t
pretty? what looks good to a search engine usually looks
terrible to a human. Also, entrance pages must be specifically
tuned to one phrase and one search engine.

Let?s examine the reasons for using entrance pages compared
to just submitting your ?home page? to the search engines. An
entrance page is optimized by various techniques to achieve a
high ranking on a particular search engine. Your home page
may not have been optimized at all? or it may be optimized to
generally achieve a moderate ranking on all search engines.
You see, the techniques that achieve a high ranking on a search
engine for a web page will kill your ranking on another search
engine? so it?s practically impossible to achieve a high
ranking on all the major search engines with only one page
submitted (i.e. your home page).

That is why entrance pages are used. Using this technique, you
can tune a web page to get a high ranking on one search engine
for one keyword phrase. To achieve high rankings on all the
major search engines for your keyword phrase, it is necessary
to design multiple entrance pages. For example, if I want to
rank highly under the keyword phrase ?internet marketing? I
will have to create separate pages for Alta Vista, HotBot,
Lycos, Excite, InfoSeek, MSN, etc.

Entrance pages are not designed to look good. You don?t need
a lot of graphics or glamour. What you do need are