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Healthy Baby Boomers Mixing Lifestyles With Second Careers

As baby boomers reach the mid-point of their professional lives, more and more are pausing to evaluate careers and weigh the options for the second half of their working years.


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As baby boomers reach the mid-point of their professional lives, more and more are pausing to evaluate careers and weigh the options for the second half of their working years. For Jeff and Karen Lane of suburban Philadelphia, that self-assessment led to a decision to explore franchising.

With 20 years of business experience in the consumer electronics industry, Jeff drew up a list of criteria he expected any prospective franchisor to meet. And Karen, an established certified personal fitness trainer, kept an eye out for opportunities in the health and fitness field.
Were baby boomers with healthy and active lifestyles, so thats the sector we know best; we wanted a business that fit our demographics.

And we were hoping to find a franchise that would complement my retail and Karens fitness backgrounds.

But Im also a businessman, so I had a list of requirements that a franchisor had to meet, said Jeff.

Jeffs franchisor criteria included:

- Leader in its field

- Strong management

- High margins

- Commitment to customer service

- Solid percentage of company-owned stores

Additional characteristics important in evaluating a franchisor include the strength of the companys brand, depth of their operating system and the extent of ongoing support provided.

You also may want to review the companys financial stability, development strategies, marketing plans, unique customer appeal and look for a solid growth potential.

While franchise candidates are looking for certain criteria in a company, its important to keep in mind that franchisors are also looking for specific qualities in you, such as:

- the ability to set goals and make good decisions

- being results oriented

- maintaining a high level of confidence and self-esteem

- a strong sense of integrity

- commitment to learning and following business procedures

With their checklist in hand, Jeff and Karen attended the 1995 International Franchise Expo in Washington, D.C., where they evaluated a number of franchisors. The couple ended up choosing GNC Franchising, Inc., a subsidiary of General Nutrition Companies, Inc. - the only global specialty retailer of vitamin and mineral supplements, sports nutrition products and herbs.

GNC offered everything we were looking for in a franchise. And we saw a great fit between nutrition, health and vitamins and Karens personal training business. She wouldnt have been as involved if we had gone into another sector, said Jeff.

In the fall of 1995, the Lanes opened a GNC store in Huntington Valley, Pa., with Karen locating her fitness studio in the rear of the store. The following October, the Lanes established their second GNC franchise in Newton, Pa.

To be successful as a franchisee, you have to have good business skills. But its also important to find an industry in which you have an interest, said Jeff.

As part of an aggressive, five-year expansion program, GNC Franchising has identified over 800 expansion markets across the U.S. that have no GNC presence. Jeff encourages like-minded entrepreneurs with an interest in fitness to consider the path he and Karen took.

Concurring with that view is Russell L. Cooper, senior vice president and general manager of GNC Franchising, Inc. Many of our franchise operators have an affinity for health and fitness. The winning combination of strong business skills, a commitment to providing unparalleled customer service and a natural interest in wellness can really pay off for GNC franchisees, he said.

To assist new franchisees in opening stores, GNC Franchising has created a special expansion market financing package that includes a reduced down payment, deferred fees, special terms and additional grand-opening assistance that can increase first-year cash flow by nearly 50 percent.

General Nutrition Companies, Inc. also supports its over 3,800 stores with national advertising campaigns, which will exceed $80 million in 1998.

For more information regarding GNC Franchising, Inc., call 1-800-766-7099 or write to: 300 Sixth Avenue, Pittsburgh, Pa. 15222.

Courtesy of Article Resource Association, www.aracopy.com, email: info@aracopy.com

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