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Kids Dish about the True Meaning of Christmas, Moms' Roles in Pulling the Holidays Together and Hot Gifts on Their Wish Lists

Decorating, cooking, cleaning and more.

Decorating, cooking, cleaning and more.

When it comes to preparing for a picture perfect holiday season, there is one holiday elf that's busy at work - Mom.

According to the KidzEyes Holiday Wish List and Habits survey, 64 percent of kids say that their moms bear the brunt of responsibility for making sure the Christmas season is bright versus a mere 1 percent who say dad does his fair share.

While the stress associated with the multitude of seasonal tasks could easily turn mothers into Grinches, 50 percent of kids say their moms handle the holidays like snow angels.Girls are a little tougher on mom with 52 percent claiming mom is a little crankier during the hustle of the holiday season (less than 50 percent of boys say so).

This year's KidzEyes Holiday Wish List & Habits survey - conducted annually by KidzEyes, a specialized youth market research division of C&R Research - uncovers how (and if) families share holiday-related responsibilities, what's hot and what's not on kids' wish lists this year, whether kids really believe in the jolly man in red and what they believe is the true meaning of Christmas.

"Our annual Holiday Wish List and Habits survey has become a recognized vehicle that gets at the heart of what kids are thinking about, doing and wishing for during the holidays,"
said Robbin Jaklin, president, C&R Research.

"The results provide a glimpse into what is undoubtedly kids' favorite time of year."

As the primary holiday gift buyer, what should moms be shopping for to give their little angels?

It is certainly not clothes, which again appears at the very bottom of kids' wish lists.

Electronics continue to take the top spot (37 percent) followed by hard, cold cash (30 percent) and toys (21 percent).

Boys tend to want electronics more than girls, helping to vault them to the top spot among kids.

This year kids have gift giving ideas of their own.

When asked what they would give their parents if they could give them just one "big"
gift, 45 percent said a vacation, 27 percent said house cleaning assistance, 16 percent said money and 12 percent said time off work.

Here are some of the other things kids are saying about the holidays this year:

Holiday Hustle - Mom versus Dad

* Where is Your Father? . . . According to the KidzEyes survey there is nothing on the family holiday to-do list that mom doesn't do.

Twenty-five percent of kids say their moms are responsible for buying the presents and decorating the house.

According to kids, dad does not offer much of a helping hand with either holiday chore - only 1 percent and 3 percent respectively.

* A Woman's Work is Never Done . . . More than half (54 percent) of kids say that moms are the chief holiday cook.

Only 4 percent say dad dons an apron.

And, moms (47 percent) not dads (one percent) clean the house in preparation for the big day.

* It's a Guy Thing . . . Dad's domain seems to be the tree with nearly one-quarter of kids saying that putting up the tree is their dad's main job.

But, the truth is, dad puts his little elves to work as 50 percent of kids say it's really a job the whole family shares.

* It's a Family Affair . . . Eight out of 10 kids (87 percent) say that decorating the tree is a family tradition - something they do together.

Nearly two-thirds say the whole family pitches in when it comes to decking the halls.

* Shopping Styles - Mom versus Dad . . . According to kids, 25 percent of dads shop for their wives the week before Christmas, while another 13 percent say their dads are scouring the stores on Christmas Eve.

In sharp contrast, 55 percent of kids say their moms shop for their loving husbands a month before the big day, with only 5 percent who say that their moms wait until one week before Christmas.

Less than a percent say their moms are out shopping frantically on Christmas Eve.

The True Meaning of Christmas

* Christmas Spirit . . . Even kids as young as 6 years old have a solid idea of the "true meaning of Christmas."

According to 70 percent of kids, the true meaning is celebrating the birth of Christ.

Another 39 percent say it is being thankful and 37 percent say it is spending time with family.

Surprisingly, only 13 percent say the true meaning is about receiving gifts.

* Charitable Hearts . . . Nearly half of kids think of others during the holidays; 48 percent say they would ask their parents to donate some of their allocated "gift"
money to charity.

Of all kids surveyed, girls between the ages of 6 and 8 are the most likely to give up their presents (60 percent - 13 percent more than boys the same age).
Gifts . . . What's Hot and What's Not

* Stop the Music! . . . Along with clothes (7 percent), kids don't want to see music and videos (6 percent) in their heaping pile of gifts this year.

* Electronics are Tops . . . According to the survey, the best gifts are electronics (37 percent), with video game systems or handheld video games leading the category (57 percent).

Those were closely followed by computers and software (53 percent), cellular telephones (38 percent), CD players (32 percent) and DVD players (31 percent).

* Boys and Machines . . . Fifty-three percent of boys age 6 to 11 want electronics versus only 18 percent of girls the same age.

Conversely, girls that age wish for toys nearly twice as much as boys (39 percent versus 20 percent).

To request more information about KidzEyes call (800) KidzEyes (543-9393) or visit www.crresearch.com or www.kidzeyesomnibus.com.

Courtesy of ARA Content

EDITOR'S NOTE:

About the Survey

KidzEyes, a specialty research service of C&R Research, conducted the online Holiday Wish List and Habits survey between August and October, 2003. The information is based on a national sampling of 1088 boys and girls between the ages of 6 and 14 who are members of the KidzEyes online panel. The margin of error is +/- 2.97 percent.

Based in Chicago, C&R Research is a leading market research firm. KidzEyes is one of several specialized services of C&R Research.
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