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Choosing a Content Management System

Choosing a Content Management System can be a daunting task considering that there are so many different varieties of them available with a different set of features and in different platforms.

By Prasanna Srinivasan Category: 0

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Choosing a Content Management System can be a daunting task considering that there are so many different varieties of them available with a different set of features and in different platforms. In this article, we give provide an insight into the process of choosing a suitable content management system for your needs.

Identify The Business Need

Primarily the need arises from identifying the strategic objectives of your enterprise to leverage on the internet to drive growth. If your enterprise decides that there is a strategic advantage to focus more on the internet as a medium of advertisement, marketing, sales and service, then the need for a CMS is very much justified. A CMS can provide the level of interactivity and information broadcast that is required to drive new users and existing customersto do business with you.

If on the other hand, the desire of your enterprise is to have a simple web presence with content that may not change much, then a CMS will be considered an overkill. Thus the need for a CMS is driven by the desire to leverage the internet to achieve your business strategy.

Include the Information Technology Need

Consider the choice of platform/ technology and the capability of the IT team to support the new hardware and software infrastructure. Since most CMS are resource intensive in terms of memory, storage as well as bandwidth usage, it is important to involve the IT team in the beginning to understand their requirements towards maintaining a uniform platform for the entire system. For most of the situations the decision to go with a particular CMS is dependant on how fast the existing team can leverage their knowledge base to reduce the learning curve as well as provide superior support options to the end user immediately after the launch.

Understanding Integration

Most CMS system are designed using a core framework that allows easy extensability as well as integration to third-party applications. It is important to consider all the integration points between the CMS and existing system for seamless infomation communication. For example, a CMS with an online store is usually required to integrate with existing financial systems or customer relationship management (CRM) systems. This requires clear understanding of how the integration will have to take place. Once again, getting the IT team involed from the onset can help to clearly identify the interfaces that are required. Usually the choice of the CMS can be filtered by considering this important aspect of the CMS platform.

Choose Points of Contact

Points of contact represent the areas where the user will interact with the site. Some examples of points of contact features in a CMS are Blogs, Wiki, Forum, Feedback and Messaging. The choice of features depends on the nature of the site. For a site whose sole purpose is information dissemination may have Blogs and Wiki as the points of contact. However, a site which sells products may have Forums, Support, Feedback and Ticketing features.

It is important to choose the points of contact for effective communication and information consolidation. Too many features having different points of contact can result in dilution of content making it hard for the average user to locate relevant information.

Identify detailed requirements for each feature

Each CMS has different set of functional characterestics for each feature. For example, a Forum feature of one CMS can vary significantly in terms of functionality, integration, presentation and configuration from another CMS. It is important to determine the type of functionality that you expect to see in the feature based on your needs.

Another important aspect is the integration and scalability of the different features within the CMS. Some CMS provide capability to have Add-on features from third-party vendors but may have limitations in integrating those features with the rest of the site. For example, A CMS that provides add-on capability for a third-party Forum feature, but does not provide integrated search capability can be quite a limiting factor in terms of information availability.

Gathering information

This is one of the most time consuming task. Having a "Wish list" of features and capabilities, the next task is to research the available product range that best suits your needs. The process of identification can be done personally or can be assigned to a consultant who can recommend the right CMS based on your needs. The choice of action depends on the available time and budget.There are several sites that provide valuable information on a large number of Open Source as well as Commercial CMS in the market. These also provide a comparison of the different CMS based on features, functionality, platforms and user feedback.

Most product vendors and Open Source communities have online demonstration of the CMS. Use those to find out the capabilities of the features that are available and evaluate them against your feature list.

Selection of Vendor

The process of vendor selection is as important as the selection of the product that is to be deployed by the enterprise. The following are Important factors when considering a vendor:

* Past experience in deploying the chosen product * Customer breath * Industry depth * Support Options and Methods and * Service Level

Manage By Phases

It is important to manage the entire process of CMS deployment by closely sticking to the scope of the work to be done and breaking them down into phases. Each phase can involve the launch of a new feature that can provide an exciting new announcement article for the public to keep them coming back. It is easy to get distracted by many features that may come along with the product. But if the feature does not provide a tangible benefit to the overall experience of the user, then it should not be pursued during the course of the deployment.

Conclusion

The world is filled with hundreds of CMS solutions that cater to different markets, target audiences and platforms. There is certainly no limitation in terms of choice of CMS. Thus it boils down to the requirements that the enterprise seeks to achieve its strategic objectives. It is imperative to spend more time on the initial stages of understanding the business needs and Points of Contact. This shall significantly reduce the variety of solutions that are available in the market for a easy desicion making process.

About The Article

This Article has been contributed by Skynapse Business Technology. We provide enterprise and web based content management solutions specializing in .NET and PHP based technologies.

Visit us at www.skynapse.com

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