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Do you want it all for free?

Copyright 2005 Richard Grady

I warn you now, I am in 'rant-mode' for this article! :-)

It all started earlier in the week when a colleague posted
a message on my forum relating to a refund request that he
had received.

By Richard Grady Category: 0

Submit your Articles Here!

Copyright 2005 Richard Grady

I warn you now, I am in 'rant-mode' for this article! :-)

It all started earlier in the week when a colleague posted
a message on my forum relating to a refund request that he
had received. In a nutshell, his customer had purchased an
eBook (a technical eBook - nothing to do with Internet
marketing etc) for £9 (about $15) and then complained that
he had already found much of the information contained
within on my colleague's website and within his forum.
Because of this, he felt that his eBook purchase was not
value for money and requested a refund. The buyer actually
stated that the main reason for asking for a refund was
that there was simply too much free information on the
website!!!

I was somewhat stunned that someone could justify this in
their mind, after all one way or another, my colleague's
website had provided the answers to his questions so why
did he resent making a small payment for this assistance?

Of course, the customer was refunded and I forgot all about
the incident...... for about 5 hours when.......

....an entirely different person emailed me with an almost
identical request!!!

They too stated that they had purchased one of my products
and found that although it was 'nice' to have the
information packaged into one place, 'some' of the content
was covered in the past posts of my forum and my archived
newsletters. Urm, well, yes I hold my hands up, some of
the content matter has been discussed on the forum or
covered in old newsletters but do you really want to go
searching through over 35,000 forum posts or 3 years of
newsletters to find the information you are looking for
(especially when not all of it is even there!)? And again,
regardless of how you found the information, I have still
answered your questions so do I not deserve to be rewarded
for that in some small way? (We are not talking big money
here believe me!)

It then occurred to me that this happens in the offline
world as well....

I have a friend who owns a computer repair shop - this
means that he earns his living by fixing computers for
people. It may seem like I have just stated the obvious
but it seems that a large percentage of the population
thinks that he makes his living by standing behind his
counter dishing out free technical advice to anyone that
cares to enter the shop.

Seriously, I was in the shop the other day and there was a
constant stream of people coming in and starting a
conversation with the phrase...

"Can I just ask you a quick question.....?"

When someone says this, it basically means 'Can I have some
free advice?' and for the record, there is no such thing as
a 'quick question' when it comes to computers!

Now of course, some of my friends freebie seekers will
eventually turn into paying customers when they realize
that they can't fix their computers themselves but the
majority won't and when you are being paid for your time
(or not), it is not good business sense to stand around
giving free advice all day. So much so that he is now
looking at ways of charging for those 'quick questions' and
why not?

Going back to the online situation, people have always
liked something for nothing and that's fine. This is
exactly why I set up the forum and my wholesale search
engines and why I write this newsletter and in fairness,
many people that use these services go on to make purchases
from me. But there is something wrong with someone's logic
chip if they can justify complaining in the manner
described above. How do they think that businesses can
operate if they give everything away for free?

Would the customers above have preferred to have had to pay
for access to our websites/forums/ newsletters in the first
place? Would they feel that this was better value than
getting the opportunity to find their answers first for
nothing? No, I don't think they would.

I am not saying don't take advantage of the free
information that is available online (or indeed offline)
but just be aware that in most cases, the person providing
the information is not doing it for fun. If, at some
point, you decide to spend a small amount of money with
them then think twice about whether it is right to ask for
a refund of less than £10 because you 'could' have found
the answers by spending a day searching the sellers forum.

Remember that the vast majority of information products
(and indeed real-world books) contain information that can
be found for free IF you were prepared to spend the time
researching the subject....


----------------------------------------------------
Richard Grady has been helping people earn online since
1998. eBay sellers find wholesalers for free at:
http://www.wholesale118.co.uk (UK) &
http://www.thewholesaletrader.com (US).

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