Famous people say the darndest things!
Songs Music Lyrics
Lists of US Patents
Article Search
Most Recent Articles

Protecting America with Specialty Gases
by Bob Davis
in N/A
How To Upgrade Your PC
by Alex Fir
in N/A
How to read a TransUnion Credit Report
by Delia Galley
in N/A
What is a Bad Credit History?
by John Mussi
in N/A
Digital camera metering
by Jakob Jelling
in World News
Feng shui decorating guidelines
by Jakob Jelling
in World News
What to look for in a credit card offer
by Jakob Jelling
in World News
The skin squeeze effect in diving
by Jakob Jelling
in World News
Spain's Gateway to Morocco: Algeciras
by Jakob Jelling
in World News
Don’t want another carpet sweeper this year for Christmas?
by Diana Ennen
in N/A
The Prado to Sol in Madrid
by Jakob Jelling
in World News
Top Ten Secrets to Saving Big Money in the Airline Flights
by Alex Fir
in N/A
Equity loan
by Jakob Jelling
in World News
Why have Investment Plans for the Stock Market
by Charles M O'Melia
in N/A
The Demise of Buy and Hold
by Ulli G. Niemann
in World News
Home Loans and Mortgages – The Selection Can Be Bewildering
by Charles Essmeier
in N/A
Oh geez, not another 'How To Invest' article....
by James Brumley
in N/A
The perfect mutual fund
by Charles M. O'Melia
in N/A
Why Payday Loans should be avoided.
by Noel Hynes
in N/A
Home Mortgage Loans For People With Bad Credit
by Carrie Reeder
in N/A
The Feng Shui of Procrastination
by Vicky White
in World News
The Path of Relationship
by Mark Susnow
in World News
Hey Sid, I'll Put My Money On The "Kid"!
by Richard Vegas
in World News
3 Simple But Powerful Off-Line Advertising Strategies
by Al Martinovic
in World News
Page Rank Purgatory - Simple Things You can Do to Keep Your Web ...
by Mike Makler
in N/A
Powerful Intentions
by Catherine Bruns
in N/A
Forget The Hype!
by Anna-Marie Stewart Venton
in World News
It Can't Happen to Me.....Can It?
by Denise Hal
in World News
Useful Tips on Personal Loans
by John Mussi
in N/A
Residential Income Property Financing: Part 2 of 3
by Cameron Brown
in N/A
Bextra and Vioxx Withdrawal Spurs Price Increase Among Rivals
by Charles Essmeier
in N/A
Test Marketing: Fast, Cheap and Easy
by Stephanie Yeh
in World News
Automated SEO Tools- Why Aren't You Using One?
by Joe Borges
in N/A
Multi Family Property Living
by Cameron Brown
in N/A
7 Tips for Success
by John Baker
in World News
Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?
by Priya Shah
in World News
Fear of Flying
by Margaret Paul, Ph.D.
in World News
Free Baby Shower Games
by Granmamma
in N/A
Fun Dating Ideas to Spice up Your Marriage
by Alli Ross
in N/A
How To Choose the Right Baby Stroller
by Lisa Koshinsky
in N/A
How to Choose Goldfish
by Nate Jamieson
in N/A
How to Choose a Changing Table
by Jackie G. Maxwell
in N/A
How to Determine the Quality of a Diamond
by Francine Johnson
in N/A
Improve Your Love Luck with Feng Shui!
by Stephanie Roberts
in World News
Knowing me, knowing you: why ID protection plans are flawed for ...
by Rachel Lane
in N/A
Plugging Your Energy Leaks
by Catherine Bruns
in N/A
Motivation... The Key to Your Child's Success
by Granmamma
in N/A
Oh Baby! Choosing the Right Baby Name
by Granmamma
in N/A
Parents - Who’s Looking Out For You?
by Margaret Paul, Ph.D.
in World News
Performance Anxiety
by Margaret Paul, Ph.D.
in World News
Protecting the Skin You're In
by Alli Ross
in N/A
If You Really Want To Be Successful...Make A Difference!
by Donald Goss
in World News
Seven Tips for Choosing a Maid of Honor
by Blake Kritzberg
in N/A
Should a Toddler Wear Pull-Ups While Potty Training
by Jackie G. Maxwell
in N/A
Sustaining Romance After Becoming Parents
by Margaret Paul, Ph.D.
in World News
The Challenges of Single Parenting
by Margaret Paul, Ph.D.
in World News
The Courage to Be a Loving Parent
by Margaret Paul, Ph.D.
in World News
The Difference Between Approval and Appreciation
by Margaret Paul, Ph.D.
in World News
The Fear of Expressing Anger
by Margaret Paul, Ph.D.
in World News
The Importance of Laughter and Tears
by Margaret Paul, Ph.D.
in World News
The Joy of Spirit
by Margaret Paul, Ph.D.
in World News
The Legacy You Leave
by Rick Beneteau
in N/A
The Legacy of Sexual Abuse
by Margaret Paul, Ph.D.
in World News
The Power of Small
by Rick Beneteau
in N/A
The Story of Big Jim
by Rick Beneteau
in N/A
The Underlying Cause of Nervous Breakdowns
by Margaret Paul, Ph.D.
in World News
Tips and Tricks for Introducing Solids to Your Baby
by Gary Hendricks
in N/A
Toddler Skills for Personal Responsibility
by Margaret Paul, Ph.D.
in World News
Top Cookie Flavors for Baby Showers and Other Parties
by Criss White
in N/A
Top Ten Ways to Get Your Kids to Listen to You
by Mark Brandenburg
in World News
Top Ten Ways to Keep Your Kids from Fighting
by Mark Brandenburg
in World News
Traveling with Kids
by Susanne Myers
in N/A
Using the internet to manage your family’s finance
by Rachel & Cashzilla
in N/A
Video, TV, and Kids
by Mark Brandenburg
in World News
What Are Bottom Water Tropical Fish?
by Nate Jamieson
in N/A
What Is A Boundary?
by Margaret Paul, Ph.D.
in World News
What Program is on Your Inner TV?
by Margaret Paul, Ph.D.
in World News
What to Look For When Choosing Baby Furniture
by Gary Hendricks
in N/A
Letting go of anger and awaken to life's grand adventures
by Kerry-Ann Cox
in World News
White Spot (Ichthyophthirius) in Tropical Fish
by Nate Jamieson
in N/A
Why Do People Lie?
by Margaret Paul, Ph.D.
in World News
Why Marital Sex Often Dies
by Margaret Paul, Ph.D.
in World News
Writing Your Wedding Vows the Way Poets Do
by Chris Simeral
in N/A
Lady Bugs Are Your #1 Natural Pest Control
by james ellison
in N/A
WestAccom.net - Western Australia - Your Holiday Destination For...
by steve wall
in N/A
Pasadena California Dining
by David G. Hallstrom, Sr.
in N/A
Ways to Repair Bad Credit
by John Mussi
in N/A
What Kind of Massage is Right for You?
by Cathy Taylor
in N/A
When To Call It Quits
by Kara Kelso
in World News
Mind Tricking Sales Letters
by Pavel Lenshin
in World News
7 Powerful Tips on Creating Good Content for your Website
by Jan Peterson
in N/A
DNA Paternity- To Test at Home or Not
by Mark Jackson
in N/A
How to find a mortgage with bad credit
by Noel Hynes
in N/A
Phones for Internet Marketing?
by Silke Stahl
in World News
Tax Tidbit #2: How To Get A $1,000 Refund By Filing An Amended T...
by Wayne M. Davies
in World News
The #1 Way to Get Profits Fast and Forever
by Jinger Jarrett
in World News
Parenting: How to Help Your Firstborn Become Friends with the Ne...
by Peter Andrews
in N/A
Tax Tidbit #3: Carpe Diem -- Seize The Per Diem Method (and Thro...
by Wayne M. Davies
in World News
Important feng shui dont's
by Jakob Jelling
in World News
Using PMS/GPS – The Productivity Management System™ for Goal Pla...
by Heidi Richards, MS, CPPM, CLL
in N/A
Home Equity Loan – Still a Better Idea Than a 401(K) Loan
by Charles Essmeier
in N/A
Parenting: Ten Things You Can Do to Develop Your Baby’s Language...
by Peter Andrews
in N/A
Uncovering Your Joy: Using a Personal Journal to Discover a Life...
by Patti Testerman
in N/A
Accredited Online Universities - Getting Good Grades
by Katie Robbins
in N/A
How to ‘Download’ Your Old Computer to the Highest Bidder
by Donald Lee
in N/A
Multilingual SEO for world markets Part 1
by David Leonhardt
in World News
Happiness Versus Pleasure
by Margaret Paul, Ph.D.
in World News
Good Stock Market Tip; Good Return!
by Charles M. O/Melia
in N/A
Make Documenting Your Software Easier Than Ever Before
by Daniel Punch
in N/A
Slash Your Grocery Prices with Coupons
by Granmamma
in N/A
Google's "Good Writing" Content Filter
by Joel Walsh
in N/A
10 Tips To Help You Choose The Right Business
by Kelly Lowe
in N/A
In Internet Marketing You Must Have a Strategy.
by Linda Quinones
in N/A
Search Engine Optimized (SEO) Copy – The Down and Dirty Details
by Jon Wuebben
in N/A
How to Reduce Car Insurance Premiums
by John Mussi
in N/A
Build your business with Travel Incentives
by Sheryl Strasser
in N/A
10 Ways To Get More Profit From Your E-zine
by Ken Hill
in World News
Credit Cards - Stop Paying The Minimum.
by Roger Davis
in N/A
Total Cost Of Credit vs Monthly Payments.
by David Wilding
in N/A
Walking around Bologna
by Jakob Jelling
in World News
More Important Than Love
by Margaret Paul, Ph.D.
in World News
How to Set Appointments
by Jim Sinclair
in N/A
Laws in Credit Repair
by Jonathan Cheong
in N/A
Home Business Global Marketing Checklist
by Craig Ritsema
in N/A
Addiction to Self-Judgment
by Margaret Paul, Ph.D.
in World News
Change in Texas Law May Make Reverse Mortgages More Popular
by Charles Essmeier
in N/A
Web Content Strategy 101
by Joel Walsh
in N/A
What is Google AdSense?
by Jakob Jelling
in World News
Bulimia eating disorder
by Mihai Rad
in N/A
How to Step Out of the State of Depression
by Alex Fir
in N/A
Cash advance loans
by Jkaob Jelling
in World News
The Debt Test: are you making out a mountain out of your mortgag...
by Rachel Lane
in N/A
Spiritual Marketing
by Mark McCormack
in N/A
7 Success Tips for Would-Be Telecommuters
by Online Business Basics
in World News
Find The Best Tax Resources Right Here
by Maria Marsala
in World News
How To Find The Best Business Opportunity!
by Jon Kogan
in World News
How to find a worthwhile online business
by david elbeze
in N/A
Offline Promotion Matters Too
by Elena Fawkner
in World News
THE EASY Way to Accumulate Wealth
by Stephanie Yeh
in World News
3 Ways to Build Your Web Traffic Quickly
by Rob Wood
in N/A
8 Sources To Research Awesome Article Topics
by Priya Shah
in World News
9 Things to look for when considering data backup solutions
by Ray Burton
in N/A
Sell Your Own Home
by Steve Gillman
in N/A
Using a free “loss leader” with Lists – Viral List Builders, Opt...
by Silke Stahl
in World News
Digital cameras & resolution
by Jakob Jelling
in World News
Should I Call The Doctor If My Baby Has A Fever
by Jackie G. Maxwell
in N/A
Saving Memories with Your Kids
by Mark Brandenburg
in World News
Typecasting, Candice Bergen and Family Relationships
by Kevin B. Burk
in N/A
Common Mistakes That Can Kill Your Web Copy
by Karon Thackston
in World News
Be informed about the Medications You Take.
by Charles Essmeier
in N/A
Stepping Stone Jobs
by Tony Papajohn
in World News
Stress Management - the Modern Day Dr. Jeckyll and Mr. Hyde
by James Tan
in N/A
Mind over Milkshakes
by Callie
in N/A
Are You as Unhappy as T.O.?
by Mike Shannon
in N/A
Voices In Your Head
by Steve Gillman
in N/A
The Entrepreneur's Prayer
by Rick Beneteau
in N/A
How Credit Works
by John Mussi
in N/A
The Five Best Gifts to Give Your Family
by Margaret Paul, Ph.D.
in World News
How to Read Your Prospect Like a Book!
by John Boe
in World News
Weight Loss And Attitude
by Steve Gillman
in N/A
Who Wants To Be Creative?
by Steve Gillman
in N/A
Low Cost Houses
by Steve Gillman
in N/A
Secrets Of Clear Thinking
by Steve Gillman
in N/A
Parenting---Roots and Wings
by Kim Olver
in N/A
How to avoid bankruptcy
by Noel Hynes
in N/A
Climbing Mount Chimborazo
by Steve Gillman
in N/A
Create a Business You Love
by Damien Senn
in N/A
Easy Relaxation Techniques
by Steve Gillman
in N/A
Art Prints for Home Decorating
by Joel Walsh
in N/A
What is The Google Sandbox Effect?
by Jakob Jelling
in World News
What is The Google Dance?
by Jakob Jelling
in World News
Credit Reports – Errors Can Be Costly
by Charles Essmeier
in N/A
How To Plan Your Week Making Money At Home-6 Days To Six Figures
by Jeff Schuman
in World News
Investing in the stock market - 9 power packed tips!
by Charles M. O'Melia
in N/A
Internet Dating: Future Internet: Human Collaboration Example 2
by Jesse S. Somer
in N/A

Web	LinkGrinder.com

Top Breaking News
     Greek, Cypriot Leaders Resume Unification Talks in Nicosia by Nathan Morley
     Indonesia Tobacco Sales Grow, Raising Health Fears
     South Korea Allows Top Defector to Travel Overseas by VOA News

Five Secrets of Writing Great Sales Copy

Why are you reading this sentence?

I?ll bet you a steak at Ruth Chris it?s because of the
implied promise of the title.

By Vincent Czaplyski Category: 0

Submit your Articles Here!

Why are you reading this sentence?

I?ll bet you a steak at Ruth Chris it?s because of the
implied promise of the title. That promise ? that you?ll
soon be privy to five well guarded secrets of writing great
sales copy ? just grabbed the skeptic in you by the scruff
of the neck. It stood her on her heels and made her think,
if only for a split second, that maybe there?s some gold
here.

So the title ? or headline if you prefer to think of it that
way ? did its job. It got you to read the next sentence by
arousing your curiosity. It probably made you feel that you
could profit from these secrets. In other words it appealed
to your sense of greed. And it might even have touched a
couple of your other emotional triggers, like vanity or
laziness, (or more positively) pride.

I don?t know you well enough to say exactly which emotional
hot button it triggered in you, but you?re still reading
aren?t you? So I?ll up the ante. A bottle of good wine to go
with the steak says some basic emotion was triggered.

All of which leads us to Secret #1: People buy things for
emotional, not logical reasons.

And the emotions that count most are whichever ones your
copy stirs up in your prospect. Your prospect doesn?t care
one tiny little bit about you or your product. She could
care less if she never heard from you again. What she cares
about is that little voice inside her head that keeps
asking, ?What?s in it for me??

Never forget this. Your copy must keep answering that
question until your prospect is completely involved with
your message. If your copy starts off telling about your
product and not what it can do for your prospect, it is
almost certainly doomed to failure.

Secret # 2: Good copy helps the prospect picture your
promise in her mind?s eye.

It isn?t good enough to just make a promise. You need to
further involve your prospect by helping her picture herself
experiencing your promise. She has to be able to see it,
taste it, and feel it. Otherwise the skeptic in her will
step right back in and start giving her reasons to
disbelieve your promise.

You need to tell her something like this:

?Imagine a hundred of your business peers jumping to their
feet in wild applause as you accept your industry?s top
marketing award. Then the room grows still, the audience
hanging on your every word as you begin to tell the story of
how five powerful copywriting secrets changed your life??

Think of the last car commercial you watched. Probably
strong on breathtaking mountain roads, beaches at sunset and
sexy models ? emotional appeals all. Do they have anything
to do with cars? No. Do they help sell a lot of cars ? you
bet they do.

Secret #3: Once she can picture your promise for herself,
she?s ready for logical proof.

You?ve got her where you want her. Your words have carried
her away to some place in her imagination where your product
makes her feel more powerful, sexier, smarter, more
beautiful ? whatever. She really wants to believe it ? all
of it. She?s letting her mind run a little wild. She?s got
the top down on the car you want her to buy. She?s
downshifting into third gear coming around a hairpin turn.
Her hair is blowing in the wind, the sun is on her face and
a blue ocean sparkles in the background.

But around the next corner is Ms. Skeptic, just waiting to
throw cold water on this carefully crafted picture.

It?s your job to make sure she never even sees little Ms.
Skeptic. You reassure her with testimonials. You tell her
salt air won?t harm the paint job. You let her know that
this car has the best safety record of anything in its
class, and she?ll never have to worry about breaking down
again. In other words, you give her logical reasons to
justify her emotional decision.

Secret #4: Your copy should focus on a single primary
benefit ? your Unique Selling Proposition

Every product should have one special selling point that
sets it apart from every other product in its class. It?s
your job to find out what that Unique Selling Proposition is
and never let your prospect forget it. It?s OK to mention
other benefits, but you should drive home the USP more than
any other point.

Recognize these classic USP?s? They sold a lot of products?

?We?re number two ? we try harder.? ?Your pizza delivered in
30 minutes or less, or it?s free.?

Secret #5: Always include a specific offer and ask for
action.

You?re almost there. You?ve made her a promise that hooked
her emotionally. You helped her see herself living that
promise. You gave her plenty of proof that she was making
the right decision, and you stressed your product?s USP
throughout your copy.

There?s just one thing left to do. You look her in the eyes
and state your offer clearly. Then tell her what she must do
to get it. In other words, you close the sale.

To summarize:
? Make a PROMISE
? Let your prospect PICTURE the benefits
? Supply the PROOF that you are telling the truth
? Stress the UNIQUE SELLING PROPOSITION
? CLOSE the sale by making a specific OFFER.

About the Author

Copywriter Vincent Czaplyski owns Hampshire Cove Marketing, Inc.,
which provides copywriting and marketing services and products. Contact him at info@solidnetgold.com Subscribe to his free bimonthly newsletter full of powerful marketing tips at http://www.SolidNetGold.com/mh-signup.htm.

Return to Last Page

Homepage
Articles
DVD's
Member Login
Add Your Link
Edit Your Link
Contact Us
Image Hosting
Advertising
Disclaimer

Auctions - eBooks - Maps - Banner Links - Software - Weather - Music - Movies - TV

	Add Your Site · Terms Of Service · Privacy Policy

DISCLAIMER

	Follow The Bill is a free service that searches the Internet and indexes all files found so that you may search quickly and easily for shared files. These files are created and made available individually by users whose identity we are not aware of and who we have no control over. In essence we function like a search engine tool; these files ARE NOT STORED OR SERVED BY OUR NETWORK. We are not responsible for any materials obtained by using our service. We do not monitor any of the contents of these files. These files may contain viruses, illegal materials, materials inappropriate for minors, offensive files and the like. BY USING OUR SERVICE, YOU ASSUME FULL RESPONSIBILITY FOR DOWNLOADING THESE MATERIALS AND WILL INDEMNIFY US FOR ANY DAMAGES THAT MAY BE INCURRED. For More Specific Information VIEW OUR TERMS OF SERVICE. Thank you and Enjoy!

Five Secrets of Writing Great Sales Copy

Why are you reading this sentence? I?ll bet you a steak at Ruth Chris it?s because of theimplied promise of the title.

Why are you reading this sentence?

I?ll bet you a steak at Ruth Chris it?s because of the
implied promise of the title.