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Home Business Start Up -- Advertising Sales Consultant

Copyright 2005 OwnABizToday.

By Shawn Price Category: 0

Submit your Articles Here!

Vital Information:

Start-up Investment:

$200 (1st months advertising expense) $400 - $1700
(computer or laptop)

Break-even time: 2 months

Estimate of Annual Revenue and Profit: Revenue
$40,000-150,000

Typical Fees: Commissions range from 5% - 20%

Advertising: Direct Mail, Classified ads in trade
journals, customer referral incentives Web Site

Greatest Expense: Telephone Bill

The Possibilities of Owning a Home Based Advertising
Consulting Business are Immeasurable

Why? Think about it...how many businesses, large and
small, can't use greater exposure for their products or
services?

Why not create a Home Based Business that satisfies the
needs of other businesses?

An Advertising Sales Representative, Home Business can be
quite lucrative.

Here are two examples of how you might approach this Home
Business Opportunity:

Your job as an Advertising Sales Representative is to
locate "Quality Trade publications" as well as Classified
ad locations which targets the customer of the Company
you are advertising for.

It's best to begin with one niche and then expand into
another.

Let's assume that your specialty is in the area of pets.
You just love animals. You read magazines; you attend
various pet shows?

If you don't have an area of specialty, you'll need to
research an area of interest.

You'll need to contact various publications related to
your advertisor's product or service which provide
advertising space. Inform the advertising departments of
these publications that you intend to run ongoing
advertisements for numerous companies.

Since your advertisements will run on an ongoing basis,
you've increased the value of the publication to its
reader, in that you've assisted the publication in
exposing its readers to additional resources.

Since you are providing a substantial value to the
Publications readers' and thus the publication itself,
request a preferred advertisor's discount.

Ensure that you are made aware of each publications
demographics. You'll want to know the size of the
circulation, average age of its readers, average
income?as much information as possible. Record this
information on index cards or database for easy access.

On the other end of your business, you'll focus on
contacting various stores and other pet related
organizations--in this case, pet stores and
organizations. You'll offer these businesses an
opportunity to utilize your advertising services.

Explain to your potential advertiser that you'll publish
their company's advertisement in specified number of
highly targeted publications.

Of course, you'll inform the business owner that that his
or her business can benefit by using your services since
your company is able to provide highly targeted
advertising at a fraction of normal advertising costs.

You can also offer a "preferred customer discount" which is
only offered to customers who run ongoing advertisements.

Research quality, targeted publications and then contact
each to request a 1.5 - 5 inch ad. Place 3 - 7
advertisements from 3-7 different advertisor's into this
one advertisement spaces. Of course, you'll need to call
your organization something like: "Love Your Pet-Coop."

What have you accomplished?

You've provided for your advertisers, great
exposure in quality publications. You've
added credibility to your advertisers since there
are multiple companies listed.

You've increased the value of the publication in
that you've provided additional resources for its
readers.

For the cost of one advertisement, you've listed
several.

You've earned a percentage of the advertisement
costs.

Benefits to owning a Home Based Advertising Business

Flexible schedule

Your office is wherever you are

Low overhead

Steady income

Continual growth

Tax benefits

A different approach to owning an Advertising Sales Business

Group promotional coupons from several types of related
organizations? Using the above example?a pet store and a
pet supply store.

Purchase quality mailing lists of individuals and groups
who purchase items related to pets.

Place all of the promotional coupons along with your
business card into an envelope and then mail the envelope
to the individuals and groups on the purchased list.

Alternatively, you can create a coupon card that lists
multiple businesses. Consider using a paper folding
service provided by Kinko's, Office Depot? to fold your
sheet into 3 segments. Using a folding service will
provide a crisp, professional look.

Folding the page into 3 segments allows you to mail the
pieces without need for envelopes.

As an alternative to using 8 x 11.5 sheets, some
Advertising Sales Representatives use standard post card
sized ad sheets. One benefit to this approach is
decreased mailing costs. Another benefit, if you're just
starting out, is that you can easily fill the space of a
post card.

Tips for running your Home Based Advertising Sales Business:

Always include your own advertisements when advertising for
your customer.

Ensure that you advertise in quality publications

Ensure that you purchase quality mailing lists

Ensure that you ask your customers for referrals to
related businesses.

If you use the 3 segmented, full page method, consider
folding your sheet with the ads listed on The outside.
This allows the customer to see immediately, that your
offer is of interest to them.

Pay attention to deadlines Make frequent inquiries with
your advertisers regarding whether or not their customers
are using their coupons and why.

Operating an advertising Sales business can be quite
lucrative and is limited only by your creativity and
fortitude.

----------------------------------------------------
Due to her terminally ill, physically and mentally
handicapped child, Shawn was FORCED out of the "job market"
and FORCED into "self employment" ...After experiencing a
multitude of financial difficulties. Because of her life's
experiences, Shawn understands that it's impossible to
predict future circumstances and thus it's terribly
important that people...particularly parents, develop
financial security. Consequently, leading others toward
business ownership has become a passion for Shawn.
Presently, Shawn is the Author of OwnABizToday's, Ezine,
which presents New Home business Start up's and Small
Business Resources each week. To receive our weekly Ezine,
send a blank email to: subscribe@ownabiztoday.com RSS:
http://www.ownabiztoday.com/ownabiztoday.xml Bridging the
GAP between Opportunity and Success, OwnABizToday
(http://www.ownabiztoday.com )

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