· Media Search  > >

Famous people say the darndest things!
Songs Music Lyrics
Lists of US Patents
Article Search
Most Recent Articles
 

Hunting GPS Q&A - What Accessories Would You Recommend For My Ga...
Category:  

Best Hunting GPS - A Holiday Gift Guide to the Garmin GPSMap 60C...
Category:  

How to save a fortune on wii games
Category:  

Best Hunting GPS - The 3 Best Garmin GPS units for hunting: A Ho...
Category:  

Best Hunting GPS - A Holiday Gift Guide to the Garmin ETrex Vist...
Category:  

GPS For Hunting: The 4 Must-Have Accessories For Your GPS When H...
Category:  

Hunting GPS - Three Ways to Use Your GPS When Scouting for Your ...
Category:  

Hunting GPS: The 3 Biggest Mistakes that Hunters Make When Using...
Category:  

Hunting GPS - A Quick Start Guide to Using a GPS When Hunting
Category:  

Hunting GPS - Holiday GPS Gift Guide for the Hunter on Your List
Category:  

Cisco Training
Category:  

How To Invitingly Accessorize Your Home
Category:  

CompTIA Training Certifications
Category:  

Hunting GPS - My 3 Favorite Things To Do With My Hunting GPS
Category:  

Microsoft Training Certifications
Category:  

A word to the wise on taking a loan
Category:  

3 Anti Intuitive Techniques to Save Your Relationship
Category:  

Hunting GPS Q&A - How Can I Use My GPS For Recovering an Animal...
Category:  

Window Choices Impact Aesthetic Appeal and Energy Savings
Category:  

How to Blog and Ping for More Traffic to Your Site
Category:  

The money is there. Should you borrow it?
Category:  

Easy Dieting Tips - 6 Easy to Use Dieting Tips
Category:  

Montana's Mountain Lions
Category:  

Audio Video Marketing
Category:  

Frozen Pipes: Prevention and Thawing
Category:  

Enjoy Free Blackjack without Downloading
Category:  

Unsecured Debt Consolidation Loans: Clinch The Piled Up Debts
Category:  

The Benefits of Satellite Internet Service for Rural Customers
Category:  

What's the credit crunch all about?
Category:  

Tips& Strategies on How to Play Texas Holdem
Category:  

Greetings
Category:  

Garage Door Maintenance 101
Category:  

Internet Marketing and Search Engine Optimization
Category:  

Lisa Diane's Approach to Internet and Lifestyle Abundance
Category:  

Fun and Excitement is Guaranteed at Playable Card Games Online
Category:  

New President, Classic Shades: Ray-Bans Return to the White Hous...
Category:  

Trends in Argentina real estate
Category:  

Ball State vs. Central Michigan
Category:  

An Account of Playable Card Games in Online Casinos
Category:  

Payday Loans: Have Money Even After Finishing Your Salary
Category:  

Magna Rx - Does this supplement really help ?
Category:  

Can you manage without having to borrow?
Category:  

How NOT to Teach Multiplication - Tricks and Lesson Plans
Category:  

Play No Download Blackjack for Fun
Category:  

Lakers vs. Bulls
Category:  

Count your Chips with Blackjack
Category:  

5 Fat Loss Health Benefits of Cardio Training
Category:  

Living Beyond Fear
Category:  

Things You Need To Know About The Sugar Busters Diet
Category:  

Tiffany & Co Sunglasses: A New Jewel in Your Collection
Category:  

Flames vs. Avalanche
Category:  

Making a Pleated Valance
Category:  

Your Quest For The Perfect Home Business
Category:  

Same Day Loans: A Fruitful Remedy For All Monetary Obstacles
Category:  

Realistic Tips On Working From Home
Category:  

Medical Transcription Courses
Category:  

Rockets vs. Mavericks
Category:  

Personalized Jewelry - Expressing How Much You Care
Category:  

Easily Make Money From Internet Marketing Blogs!
Category:  

89 Days Until Digital Television
Category:  

MySeniorHealthPlan.com Launches Website - Helping Seniors Unders...
Category:  

Kalooki - Basic Strategy
Category:  

I Wear My Great Big Sunglasses at Night: Oversized Sunglasses St...
Category:  

Preparing Your Pup For Winter
Category:  

Important - Wear Sunscreen When on The Slopes!
Category:  

Sinusitis - It Can Bring You To Your Knees
Category:  

Beware of Nosocomial Infections in Hospitals
Category:  

Holidaze: Some helpful tips for a stress-free Holiday meal
Category:  

get those perfect abs
Category:  

Preventing Mold from Invading Your Home
Category:  

Why are Executive Limousines so popular?
Category:  

Coins and Other Accessories of Carrom Board
Category:  

From Your Nails To Your Nervous System: Toluene in Nail Products
Category:  

Choosing the Best Home Sauna - Infrared
Category:  

Don't Let Adrenal Fatigue Happen to You
Category:  

The Best Fat Burners for Natural Weight Loss
Category:  

How to Achieve a Positive Nitrogen Balance
Category:  

Rangers vs. Canucks
Category:  

SSL Web Hosting - How it works and Why you need it
Category:  

Machine Guarding and Risk Management
Category:  

LG KU990 Review 1
Category:  

The easiest way to create products for sale - Part One.
Category:  

How Electric Infrared Heaters Work
Category:  

Protein Powder Basics and Beyond
Category:  

Fix Your Golf Swing Faults - Fast
Category:  

What Will It Take For The Real Estate Market To Improve
Category:  

Small Business ERP
Category:  

The Quick Fat Loss Diet - An Invitation to Weight Loss Failure
Category:  

Why Women Breakup With Men - Fixing Breakups Start here
Category:  

EARN CASH AT HOME - Making money over the internet
Category:  

How to get Your Wife Back After a Breakup or Divorce
Category:  

How To Save Marriage By Talking To And Dating Other Women
Category:  

How Can I Make My Ex Want Me Back - 4 Tips For Getting Your Ex B...
Category:  

Suggestions to Make Your Alaska Float Fishing Trip Fulfilling
Category:  

The Ultimate Secret May Surprise You
Category:  

Customized Classic II JumpDrives in Different Capacities
Category:  

How to Learn the Multiplication Tables - The Best Strategies
Category:  

Earn Money With Photographs - Tips to Make Money With Your Digit...
Category:  

Secure II JumpDrives
Category:  

Georgia Tech vs. Miami
Category:  

Lexar Firefly JumpDrives
Category:  

Diet Effects Hair Loss
Category:  

The Basics of Label Printing
Category:  

A Change is Coming
Category:  

Order Online for Mercury JumpDrives
Category:  

The Servicemen's Indemnity and Insurance Acts
Category:  

Mom+Working At Home=Perfect Fit
Category:  

Paper trading the stock market
Category:  

How to Choose a Weight Loss Fat Burner That's Right for You
Category:  

Pasts That Need Not Be Included in a Background Check Report
Category:  

Making The Most of Your Fuel Dollars
Category:  

The 22nd amendment of America
Category:  

The Advent Of World Wide Web And The Emergence Of Web Site Manag...
Category:  

State Insurance Carriers
Category:  

Neel Kashkari
Category:  

Babies And Toddlers - How To Succeed 2
Category:  

Medical Transcription Schools
Category:  

Herpes drug inhibits HIV
Category:  

Backache to Chronic Back Pain in one simple step
Category:  

Cure Your Golf Yips
Category:  

The Benefits of Establishing Paternity for Your Child in Florida
Category:  

Florida Family Law: Alimony/Spousal Support
Category:  

5 Reasons a Powerful CMS is the Key to Custom Website Developmen...
Category:  

Learn Photographic Memory Skills
Category:  

Affiliate Marketing From Day One
Category:  

Custom Printing - Leading Your Business towards Success and Grow...
Category:  

Full Color Printing Services - The Right Tricks for Surefire Adv...
Category:  

A Few Simple Rules about 8.5 x 14 Brochures
Category:  

Trendy Fireplaces That Don't Break the Bank
Category:  

Ark Angels Gate
Category:  

A License For Your Exotic Pet
Category:  

An Exotic Pet Rabbit
Category:  

Breeding Exotic Animals
Category:  

Dental Suplies : What Dentists uses?
Category:  

Retail Sales: Acknowledge Potential Customers in Retail Selling
Category:  

Caring For Your Exotic Pet
Category:  

Feeding Your Exotic Pet
Category:  

Crystal for Sagittarius Sun Sign
Category:  

DV camcorder
Category:  

The Talking Mirror
Category:  

Reduce Pimple Redness - 7 Ways to Get Rid of Red Pimples Fast!
Category:  

Thank You Gifts: Returning the Kindness
Category:  

Do Not Create An Embolism With Cross Symbolism
Category:  

Sympathy Gifts: Saying It All When Words Can't
Category:  

Gifts for Women: As Individual As They Are
Category:  

Do Business Anywhere with an Internet Fax Service
Category:  

PCOS Acne - Hormone Imbalance Acne Facts You Should Know About
Category:  

Triangle Town Center
Category:  

Choosing Gift Baskets For Women
Category:  

Colon Cleansing Drinks
Category:  

Double Your ROI with An IRA Rollover Self Directed Plan (Individ...
Category:  

Bitterroot - Montana's State Flower
Category:  

Google Docs and Internet Faxing for Wedding Planners
Category:  

Facial Pore Suction Cleaner Blackhead Acne Remover - How Do They...
Category:  

How to Choose an Internet Fax Service
Category:  

1000 10g Nevada Jacks Poker Chips Critical Overview
Category:  

1000 10g Nevada Jacks Poker Chip Set Critical Overview
Category:  

1000 Paulson Pharoah Casino Top Hat Poker Chips with Aluminum Ca...
Category:  

1000 Paulson Tophat and Cane Poker Chips Critical Overview
Category:  

1000 Ten Gram Desert Sands Poker Chips Critical Overview
Category:  

Black Diamond Skill Stop Slot Machine Review
Category:  

The Benefits of the avocado
Category:  

Charlies Angels Skill Stop Slot Machine Review
Category:  

Cyborg Soldier Skill Stop Slot Machine Review
Category:  

Fire Drift Skill Stop Slot Machine Critical Overview
Category:  

Four Aces Stained Glass 40 inch Lighting Fixture Critical Overvi...
Category:  

How You Can Easily Access Online Information For Background Chec...
Category:  

Memorizing the Multiplication Tables to 20 - That's Just Crazy!
Category:  

The Distribution of Technical Information
Category:  

Acne Solutions
Category:  

Sweet Things To Say To Your Girlfriend: 3 Sweet Lines To Make Yo...
Category:  

Sweet Things To Say To Your Boyfriend: 2 Hot Tips To Melt Your B...
Category:  

Nike Plus For IPod Nano
Category:  

The Good Life as an Internet Entrepreneur
Category:  

Coping with Change in a Recession
Category:

 

 

 
Web LinkGrinder.com

Top Breaking News
     Greek, Cypriot Leaders Resume Unification Talks in Nicosia by Nathan Morley
     Indonesia Tobacco Sales Grow, Raising Health Fears
     South Korea Allows Top Defector to Travel Overseas by VOA News

How to Harness the POWER of Pay-per-Click Search Engines


How to Harness the POWER of Pay-per-Click Search Engines
Copyright 2002 lessworkmoremoney.

By Armand Melanson Category: 0

Submit your Articles Here!


How to Harness the POWER of Pay-per-Click Search Engines
Copyright 2002 lessworkmoremoney.com
By Armand Melanson

Unfortunately, I get email every day from people who have
setup their websites to sell but they can't get any traffic to
their site - they are going out of business fast.

So let me emphasize an important element of online success:

Find markets that you can quickly penetrate via pay-per-click
advertising at Overture.

What is a pay-per-click(PPC) Search Engine(SE) you ask? PPCs are
changing the face of Internet advertising. Let me explain how.

With regular SEs, you have to write your marketing copy
to create the proper keyword density, then submit & wait
for the SE to spider your site. It can take anywhere from
2 to 12 weeks before you actually get listed. Then you have
to start tweaking your site to try & move up the ranks. It's
a slow & labor intensive process.

With Overture - the biggest PPC out there - you can
join, bid on particular keywords & get listed within 5 days!
Your bid will determine where you rank. For example, if
you are selling cigars, you can bid $0.20 for the keyword
"cigar" and that bid will determine where you rank when
someone searches for "cigar". You pay $0.20 every time
someone clicks on your listing for the keyword "cigar".

Everytime a search is done at Overture or its partner sites,
the keywords which have been bid on appear above the non-bid
keywords. So even if your competition has created a highly
keyword focused site but hasn't bid on the words you have bid
on, you will be above them in the search results.

This means that even if you find a product which is in great
demand, you should 1st determine if you can get a top 5
position at Overture for the most relevant keywords before
building your website. This is very important because if you
can't get a top 5 at Overture, then you will not get sufficient
traffic to your site to make money from the start.

Of course, you can go the long route of using search engine
submission tools, link trading, banner ads, ezine ads & what
not. But this will take some time before it pays off in
sufficient traffic to make you some real money. If you want
immediate results, you have to be able to get a top 5 spot at
Overture - top 5 is key because Yahoo, one of Overture's partners,
picks up the top 5 Overture results.

If you can get top 1 or 2, then even better because Overture's
other partners (MSN, ALTA VISTA, LYCOS, etc.) will display your
results.

But top 5 alone will produce good results because Yahoo is huge
& gets a massive number of searches.

-----------------------------------
MATH IS FOR PINHEADS?? - NOT!!!!!
-----------------------------------

The way to calculate how high you can bid at Overture is pretty
simple:

Let's assume a very conservative 1% conversion rate at your site
- that means 1 out of 100 visitors buys.

Determine your profit on 1 sale of your main product - if you
are selling widgets at $30 a piece (expensive widgets I know)
& your cost is $10, then your gross profit is $20/sale (haven't
factored in other expenses yet).

If rough profit per sale is $20 & you make one sale/100
visitors, then you can't afford to spend more than $20 to
attract 100 visitors (in fact, you should spend less if you want
to make any money).

So that means that you can't bid more than $0.20 per keyword at
Overture & still make money. At $0.20, you will not break even.

With this information, you can now assess whether or not it is
feasible for you to test market your widgets via Overture. If you
could get a top 5 bid at Overture for $0.10, let's see how things
would work out:

- at 0.10$ per click, it will cost you $10/100 visitors. This
means that each 100 visitors will produce:
$30(customer price)
- $10(your cost)
- $10(click costs)
-----------------------
= $10 profit

$10 per 100 visitors is not alot of money unless your able to
produce thousands of visitors/day - not likely.

Based on this assessment, you should pick another product or
another market & start all over again.

This is a general approach which can be modified according to
the circumstances. Certain product have higher conversion rates
than others. Your site marketing copy will have an effect on
conversion as well. I use 1% conversion to be on the safe side.
As well, some products might sell better in hard copy ads or
trade magazines, so online testing might not be the best
assessment.

But if you are going to sell online, doing this basic kind of
number crunching is what will help you to establish what types
of products/services you should consider selling. Otherwise, you
are really not looking out for your best interests - the success
of your business venture.

1) Is there a demand for this?
2) Can I quickly & affordably advertise to the target market?

That's what the number crunching tries to answer for you.

The best products will be the ones which:
- have some demand, but not too much (a niche market)
- have relatively low competition at Overture - the bigger the
difference between what it costs you for 100 visitors & how
much profit you make per 100 visitors, the better

So let's review the process again:
- identify some in demand markets
- pick several products which target those markets
- do some informal surveys to identify the top products
- use the Overture search suggestion tool to verify how many
searches are being made on the most relevant keywords for your
prospective products
- determine whether you can bid high enough to get a top 5 spot
at Overture for the most relevant keywords
- build a simple prototype site & submit your listings to Overture
- monitor your traffic to determine whether you have sufficient
visitors to make a go of it
- build a full fledged site which is fully optimized to sell

Signup with Overture here:
http://www.overture.com/d/advertisers/p/bjump/?o=RR-55270&b=10

Here is a good site which lists several other payperclicks:
http://www.payperclicksearchengines.com/


----------------------------------------------------
ABOUT THE AUTHOR: Armand Melanson is an emarketing
consultant & author. For free marketing tips & articles you
can re-use, visit him at http://lessworkmoremoney.com
----------------------------------------------------

About the Author

Armand Melanson is an emarketing
consultant & author. For free marketing tips & articles you
can re-use, visit him at http://lessworkmoremoney.com

Return to Last Page

Homepage
Articles
DVD's
Member Login
Add Your Link
Edit Your Link
Contact Us
Image Hosting
Advertising
Disclaimer

  Auctions - eBooks - Maps - Banner Links - Software - Weather - Music - Movies - TV
Add Your Site · Terms Of Service · Privacy Policy
 

DISCLAIMER

Follow The Bill is a free service that searches the Internet and indexes all files found so that you may search quickly and easily for shared files. These files are created and made available individually by users whose identity we are not aware of and who we have no control over. In essence we function like a search engine tool; these files ARE NOT STORED OR SERVED BY OUR NETWORK. We are not responsible for any materials obtained by using our service. We do not monitor any of the contents of these files. These files may contain viruses, illegal materials, materials inappropriate for minors, offensive files and the like. BY USING OUR SERVICE, YOU ASSUME FULL RESPONSIBILITY FOR DOWNLOADING THESE MATERIALS AND WILL INDEMNIFY US FOR ANY DAMAGES THAT MAY BE INCURRED.

For More Specific Information VIEW OUR TERMS OF SERVICE.

Thank you and Enjoy!