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Marketing Mentality: Your Two Businesses- Delivery And Marketing

dave@GuaranteedGS.

By David Eissman Category: 0

Submit your Articles Here!

dave@GuaranteedGS.com.

Best regards

David Eissman
http://www.GuaranteedGS.com

Marketing Mentality: Your Two Businesses- Delivery And Marketing
What do you mean by two businesses? I can't even keep up
with one. Relax, I don't literally mean two separate
businesses, but you do have two businesses in one.

The first thing that I do when I sit down with a new client
is to ask them to describe the operation of their business.
They generally give me a very detailed description of
their products and services, operations, and customer
service follow up. Rarely do they ever mention marketing
in terms of the operation of their business. The main
reason that they have become a client is that they are not
attracting enough clients of their own. Their description
of business operations is the very root of the problem.
What I mean is that they do not recognize that they really
have two businesses: one is product or service delivery and
the other is the business of marketing their products and
services. In order to succeed one must realize that both
of these businesses must be fully functional. In fact, if
the marketing side of the business is not working, then
there will not be much use for delivery.

The next thing that we discuss is their history and
experience in developing the expertise in their product or
service area. They describe to me in great depth the years
of training, experience and success they have had with
their main products and services before going into their
own business. In fact, most of them would never have
considered starting their business without that extensive
background and experience. What most business owners and
independent professionals do not have any or much
experience in is in the business of marketing. What is
interesting is that despite their depth of experience,
training, and knowledge in their core business, they rarely
have invested the time, effort, or money to gain the
knowledge and experience in marketing. If one accepts the
premise that marketing is a business you must be in, then
why is it that we don't see the need to have the same level
of knowledge, experience, and expertise in marketing?

Why is it that I am harping on this? The reason is that I
want all business owners and independent professionals to
take immediate action to obtain the training, experience
and expertise necessary to attract all of the clients they
want. This will not happen without recognition that you
must master the business of marketing in the same manner
that you have mastered your core business. Without this
acknowledgment and action you will continue to get similar
results despite any effort that you put out there. Many
business owners and independent professionals are already
frustrated because they are working incredible amounts of
hours for very little results. The answer as far as
marketing is concerned is not in more work but in
understanding how to put together and execute an effective,
fully integrated marketing system. Much of this system
should be automated and based on the principle of marketing
"to many at one time" while maintaining marketing intimacy.

Here are some suggestions how to immediately begin to get
the training and experience you need to market your
business effectively:

1. Read several books on modern marketing. Do not read
books from "marketing gurus" that teach outdated marketing
tactics! What I mean is that reading books on outdated
push techniques such as cold calling techniques, untargeted
direct mail, and prospecting strategies will be a complete
waste of time. We are in an era of the whole marketing and
you must learn and master these strategies and tactics.

2. Take a course to learn an effective pull marketing
system. There are many outstanding coaches and trainers
who have great systems and processes for learning are to
market your business more effectively in a 21st-century
manner. Spend some time reading through their free
material, learning about the trainer, and attend free
tele-classes before signing up for the paid program.
Investing in the proper program is just as important, if
not more than the investment in time, energy and money that
you have made learning your core business over many years.

3. Join a mastermind or membership oriented marketing group
where you receive ongoing training, construction,
interaction, and accountability. You must approach your
marketing with the same discipline and accountability that
you operate your core business under. Since it is so easy
to let this area slip, membership in one of these types of
groups can pay untold dividends.

4. Let me repeat one more time, how critical it is to
recognize your second business of marketing. This is a
mindset and mentality that you must develop if you want to
attract clients more consistently and effortlessly than
ever before. I encourage you not to hesitate for one
moment to make an investment in both time and money in as
quickly as possible developing the side of your business.

Make a commitment today to get started and you will
remember this day as the turning point in the success of
your business!

----------------------------------------------------
And are you ready to learn more about how to take action?
Then I would like to offer you free access to my FREE audio
class The 5 Step Marketing Plan Generator. You can get your
instant access at http://www.GuaranteedGS.com/audio.html
>From David Eissman and GuaranteedGS.com

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