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What's Your "Talking Domain Name"?

dgunter@sohobizsolutions.

By Donna Gunter Category: 0

Submit your Articles Here!

dgunter@sohobizsolutions.com.

Best regards

Donna Gunter
http://www.onlinebizcoachingcompany.com

What's Your "Talking Domain Name"?
Copyright (c) 2007 Donna Gunter

Many times when a business owner picks a domain for her
website, the domain name that is chosen and used is the
name of the business that's already been established, or
perhaps the owner's name is used. However, a person's name
or the name of a business isn't always memorable nor is it
always easy to spell. That's why I encourage my clients to
get a "talking domain name" that they use in publicity
efforts, like for radio, TV, or newspaper interviews. So,
instead of using the URL of their primary business website,
they would instead give a shorter, more easily-remembered
domain instead that would point to the owner's primary
website.

How important is this "taking domain name"? I think it's
vital. Which is easier for you to remember,
JonesChiropracticCenter.com, or PainBeGone.com? The latter
is easier to remember, is easy to spell, and clearly
outlines a result that many patients receive at Jones
Chiropractic Center. And, now that you can pick up a domain
name for as little as $2/year with some registrars, it's a
no-brainer to pick several domain names for your business
that you choose to use in different situations for
different purposes.

How do you pick a good "talking domain name'? Here are 5
strategies you can use to find the perfect "talking domain
name" for your business: (note--the URLs used in the
examples below are only examples -- I haven't checked on
their availability nor determined if the domain is actually
in use.)

1. Problem that your clients have. Do many of your
clients share a common problem or difficulty? If you're an
auto body shop, your "talking domain name" might be
DentMaster.com, for example. Make a list of problems with
which clients commonly approach you and see if a great name
emerges from that list.

2. Solution that you offer your clients. What problem or
pain do you take away from your clients and help them
solve? If you're a web designer, EasyWebSite.com might
work for you, or if you're a personal chef, QuickMeals.com
would do the trick. Start listing the types of solutions
that you offer for your clients and see if something
catches your imagination.

3, Benefit of working with you. How do clients benefit by
working with you -- do you help them get results, find more
time, make more money? If you're a Virtual Assistant, you
might use FindMoreTime.com. If you install home alarms,
SafeHome.com is a great benefit of working with you.
Brainstorm your list of benefits that you offer clients and
choose an especially compelling one for your "talking
domain name".

4. Description of what you do. If your business name or
your primary website name isn't clear about the service you
provide, then use your "talking domain name" to do that for
you. For example, I recently spoke with an author whose
website reflected the long name of her book -- a name that
was almost impossible to remember. She was getting ready
for some major publicity and I encouraged her to find a
shorter, more unique domain name to use during that PR
stint. I encouraged her to think about a shorter name that
accurately described what she does, and we decided that a
domain name that she had already purchased was absolutely
perfect for her. So, a domain name like YourDogTrainer.com
or AnimalDoctor.com or GraphicDesignExpert.com might do
well as your "talking domain name" as well.

5. Outcome or result of working with you. What is the
final result that you offer your clients? If you're a dog
trainer, a name like GoodDog.com would be appropriate. If
you're a real estate agent, you might use YourNewHome.com.
A money coach might use MoreMoney.com. Write down 2-3 final
outcomes that your clients gain by working with you and
determine if any of them would make an appealing domain
name.

Just because you might have a long business name or use
your given name as your business name doesn't mean that you
have to use either of those names when you tell others what
you do. Pick a domain name that is shorter yet memorable
that you can use with great success in your publicity
efforts.

----------------------------------------------------
Online Business Resource Queen (TM) and Online Business
Coach Donna Gunter helps self-employed service
professionals learn how to automate their businesses,
leverage their expertise on the Internet, and get more
clients online. To sign up for more FREE tips like these
and claim your FREE gift, TurboCharge Your Online Marketing
Toolkit, visit her site at
http://www.GetMoreClientsOnline.com

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