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What you Need to Know about Search Engine Optimization and Spam

Copyright 2006 Mark Nenadic
There is a fine line between proper search engine
optimization, and what a search engine will consider to be
spam.

By Mark Nenadic Category: 0

Submit your Articles Here!

There is a fine line between proper search engine
optimization, and what a search engine will consider to be
spam. As we all know, not all search engine optimization
methods are ethical. Search engines, such as Google, are
making every effort to try to differentiate between ethical
internet marketers and those who are simply taking the
?easy? way out with spam.

The definition of spam, however, has been something of a
debatable topic for many search engine optimization
experts. The reason that everybody is working so hard to
define it is because when it comes time to search engine
optimize, there is a grey area between what is spam, and
what is not. What is ethical marketing, and what is not.
For a word that is so commonly utilized, spam is a very
difficult thing to pinpoint and around which to place
boundaries. An internet marketer would not want to
inadvertently have their site penalized after all of the
time and effort they have put toward making the site as
search engine optimized as possible.

In theory, the difference is that a ?non-spam? website that
is truly meant for content, selling a product or service,
and is optimized so that its content ? which has value to
the reader ? is most attractive among search engines. On
the other hand, a ?spam? website is created for marketing
purposes only. It has no real informational value and its
content is worthless except for its attempts to achieve a
search engine ranking.

Such spam sites can include those that have pages copied
directly from other websites that are not of public domain.
They might also include pages that are simply lists of
keywords, instead of articles that happen to use the
keywords among their information. Another kind of spam
site is one that appears to either be blank or have text or
images on it, but it also has hidden text in the background
that has keywords repeated over and over, or simply in
lists. This is done by making the text color and the
background color the same color so that it is not visible
to the reader.

However, some would argue that creating a site, such as one
with keywords hidden in the background, is not unethical at
all. The reason they argue for its validity is that it
does not try to fool the search engine in any way, and it
is unobtrusive to the viewer. Computers can see the text
in plain sight, it is only the human eye that does not
detect it.

However, by doing this, it reduces the chances of sites
that are based on legitimate information and keywording
techniques. These have been carefully created to include
the right words, without taking away from the information
and appearance of the site. It means that the sites for
whom the keywords are truly relevant have a lower chance at
achieving proper search engine ranking.

To prevent such efforts, search engines have employed such
techniques as penalizing web sites and web pages that
include information that has been copied directly from
other sites. They also penalize pages and sites that have
the same word repeated too many times in its content.
There are other rules that are utilized as well, but they
differ from search engine to search engine.

Penalization from a search engine can mean anything from
assigning a very low rank, to blocking it from being
indexed altogether. Naturally, when you are a legitimate
site, you will want to avoid such punishment at all costs.
Therefore, when you are performing your search engine
optimization, it is important that you take care not to
break the ?spam? rules of the search engines. This
includes one very important technique: when in doubt, err
to the side of safety. It?s much better to achieve rank
number two instead of number one, when you risk being
kicked out altogether.

It is not difficult to search engine optimize legitimately.
Simply create your own original copy, and write naturally,
refraining from repeating your keywords so many times that
things look a little bit ?fishy?. The same thing goes for
repeating the same website under a number of different
domain names. Just keep yourself unique and natural, and
all will work out in your favor with the search engines.

----------------------------------------------------
Mark Nenadic
Mark is the director and face behind FifteenDegrees-North
http://www.15dn.com , where you will find articles and
resources to help with SEO, marketing and Web design.

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What you Need to Know about Search Engine Optimization and Spam

Copyright 2006 Mark NenadicThere is a fine line between proper search engineoptimization, and what a search engine will consider to bespam.

Copyright 2006 Mark Nenadic
There is a fine line between proper search engine
optimization, and what a search engine will consider to be
spam.