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Writing Articles - Two Aspects Of The Surge

Copyright 2005 Elaine Currie

Writing articles for publication on the Internet is, at the
time I write this, every Internet marketer's favourite way
to get free publicity for his website.

By Elaine Currie Category: 0

Submit your Articles Here!

Copyright 2005 Elaine Currie

Writing articles for publication on the Internet is, at the
time I write this, every Internet marketer's favourite way
to get free publicity for his website. If you are an
Internet marketer and haven't heard the buzz that's going
around about writing articles, where have you been? No,
forget I asked, there can't be a single Internet marketer
hasn't heard that writing articles is an essential part of
website promotion.

Suddenly everyone wants to be writing articles. Hundreds of
wannabe authors are writing articles and flooding the
article directories with items they have specially written
for publicity purposes. Many Internet marketers are writing
articles to a high standard but there are plenty of others
who are churning out poorly written articles or ones that
are no more than thinly disguised advertisements for their
affiliate programme. I recently saw an article that claimed
to be original but where the "author" had taken someone
else's article and added a paragraph or two before putting
his own copyright on it. It got published with the result
that there are additional links back to his website and
that's all he cares about. Prosecution for copyright
infringement is unlikely as this article will quickly get
lost in the growing crowd.

All sorts of liberties are being taken in the name of
writing articles, but does it matter? I am sorry to say the
answer is no: as far as writing articles is concerned,
anything goes. If you are writing articles to advertise
your website, you can get away with poor spelling, bad
grammar and boring subject matter. You can get away with
plagiarism and even with cheating by having a robot writing
articles for you. About the only thing you are not allowed
to do when writing articles is use obscenities or incite
people to violence. The torture of the English language is,
however, widely condoned.

This situation makes me sad because I love reading and I
just can't help writing. I am not alone in writing articles
because of an inner compulsion. If you have read John
Colanzi's article, My Magnificent Obsession, where he says,
"It didn't matter who read my writings. I was doing it for
me. I had to keep writing", you will realise that I am not
the only writing junkie on the Internet. If you have never
read this article, you can find it at my website; John
Colanzi is one of my favourite Internet writers (one reason
for this being that he is does not take himself too
seriously).

The idea of writing articles for the sole purpose of
advertising depresses me, it makes me feel that writing is
being devalued. Please don't think I'm saying the fact that
I can't help writing articles makes me superior, I don't
feel that way at all. Being a word addict is no more a
matter of talent or education than being a drug addict or
an alcoholic. An Internet marketer who is writing articles
with his mind more on his resource box than his topic has
just as much right to have his work published as anyone
else. What I am saying is that this great stampede to be
writing articles is causing our standards to be lowered so
that we now accept spelling and grammatical errors as the
norm and cheating at writing articles as acceptable
business practice. Our unresisting acceptance of the lowest
common denominator as our benchmark is the aspect of the
writing articles craze that I detest.

This lowering of standards in regard to writing articles
does, however, have a positive effect in that a level
playing field is being established for Internet marketers
who are writing articles for publication. Lack of writing
skills or the fact that English is not their first language
need no longer deter Internet marketers from writing
articles. If the current craze continues perhaps the
article writing practise will result in an improvement to
writing skills which would not otherwise have happened.
Maybe writing articles will turn out to be the antidote to
txt type spelling and that is definitely a good thing.

When writing articles offline, the author's intention will
be to communicate with potential readers but when writing
articles for the Internet, the author's aim is to attract
the attention of the search engines. Writing articles for
Internet publicity purposes is tackled in an entirely
different way from writing articles for offline use. When
you are writing articles for the Internet, the most
important thing is to include hot keywords in your article.
The best way to start is to identify a popular keyword or
two and build an article around them. As long as you choose
your keywords wisely and repeat them frequently enough, the
quality of the prose surrounding them is of little
importance. Writing articles for Internet publicity is more
of a mathematical exercise than anything to do with
language skills. This is not as strange as it might at
first seem: after all, Googlebot is a robot, not a literary
critic.=20


----------------------------------------------------
Elaine Currie publishes articles at her Plug-in Profit Site
at:
http://www.huntingvenus.com/plug-in_profit_site.htm

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