1. Do You Know When You Are Being Sold To?

By Joanna Ferndale Britney Spears has recently caused controversy with suggestions that the ad campaign for her new fragrance range uses subliminal or hidden messages in its efforts to convince potential buyers. Advertisers have long been aware of the power of appealing to our subsoncious minds, so what methods exactly do they employ, and how widespread is the practise? Broadly speaking, there... read more

2. Customer Preferences in Online Advertising-Part 1 of 3

By Karon Thackston Online consumers have given some very explicit information regarding their preferences when it comes to advertising. According to research conducted by Jupiter (www.jup.com), a worldwide authority on Internet commerce, there are several things online business people need to be aware of in order to increase their advertising effectiveness. I have creat... read more

3. Three Keys to Crafting Successful Print Ads

By Michele Pariza Wacek Want to create print ads that get results? Below are three keys to get you started. 1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind. Eyes are kind of picky, though. So, heres a checklist of what eyes like and dont like: * A catchy headline that encourages them read more. * Art, such as photos, illustrations, clip ar... read more

4. 3 Ways To Get More Sales When You Advertise

By Bob Leduc Here are 3 powerful marketing tactics you can use to get more sales the next time you advertise. All 3 work for any business. And you can use them effectively on the Internet or in traditional media. 1. PROMOTE 1 THING AT A TIME Most people dislike making a decision to buy something when it forces them to reject or delay buying something else the... read more

5. 10 Ways To Get Your Ads Or Messages Noticed

By Ahmad Munawwar Do you post to message boards, e-mail discussionlists, classified ads sites, FFA sites or newsgroups?People will usually read the subject line before theyread your ad or message, so it's important they getnoticed. Below are ten simple, but powerful tips toget your ads or messages noticed. 1. Use extra white space creatively in your subjectline. You can a... read more

6. Advertising ? Target Your Audience

By Shahnaz Rauf Lately you have been hearing a lot about targeted advertising. To convert a major percentage of your site visitors into buyers and maximize the return on your advertising dollar you need to target your advertising. But what is targeted advertising? To gain insight you first need to answer the following questions: -Is your product gender related? (males, fem... read more

7. Get The Most From Your Pay Per Click Ads

By Kevin OHara Using pay per click to advertise online can be a valuable, immediate source of online sales, but it can also cost you a lot of money if you don't know what youre doing. The problem is that most people rush in, sign up with a pay per click search engine and start their pay per click campaign. They get lots of traffic, lots of clicks and pay lots of money... read more

8. Graphic Designer: Four color postcard making

By Marlon D. Ludovice Being a graphic designer is not an easy job. You cannot just enter the scene and do the job instantly. It needs a lot of positive characteristics to fit for the said endeavor. But you may ask, what is a graphic designer? What do graphic designers actually do? I'm pretty sure that most people can name at least a few things, but the graphic design spectrum is perhaps broader than... read more

9. Harness The Marketing Power of Postcards

By Robert Imbriale Do you dream of dramatically increasing the number of people who come to your web site? Do you tend to limit yourself only to Internet-based promotions? I want to share a little secret with you about how you can use a regular old postcard to build traffic to your web site by the thousands in almost no time at all! Now before you go out of the room screamin... read more

10. Long Copy Works Better - Or Is It Short Copy?

By Karon Thackston Ahhh! The never-ending battle. I'm sure you've heard both statements made with passion. Those that believe you must walk your customer through each and every benefit preach, "Long copy sells better!" Proponents of this copywriting method say customers need to be "lead" or "teased" into reading the next paragraph and the next. Finally, when you have them droo... read more

11. The Beginners Guide to Writing Classified Ads

By Keegan Michaels One of the best ways to get your business noticed is through classified ads. These are the short, simple, ads you see on the back pages of newsletters and between the articles in ezines. They are usually cheap, sometimes even free, and easily accessible. There are countless web sites, newsletters and ezines that accept and print classified ads, and hence thousandsread more

12. Think Like a Publicist To Achieve Like a Star

By Anne Marie Baugh Have you picked out your Oscar's night outfit? I have. You should. Have you thought about what you will say when you accept your award? I have. You should. At least in your mind, that wonderful playground for imagination - the very place we are going to venture today for great publicity ideas. Razzle, dazzle, sparkle, and shine. Isn't this how we think read more

13. Just One Small Slice of Media Publicity

By John Calder Take a short break from your daily grind and consider the following questions - Do you spend large amounts of time and money trying to figure out why Google prefers someone elses site over yours? - Are you on a never ending quest for a magic trick that can help you blow past the 800+ pay per click competitors in your keyword category? - Do Page Rank fluctuations strike... read more

14. How to Advertise Properly Part 2

By Christopher Given Also ensure that you check out local and town newspapers etc, they have smaller readership levels, but the costs are far lower, and youll probably get a better ROI, especially if you can find a paper or magazine that deals with your business area. But by buying ads in small-circulation publications, you avoid taking the big risks, and you minimise your investment. And if an ad pays... read more

15. Gone Fishing ???

By Anita Foley When I was young, my Dad used to take me fishing. It didn't take too many trips out on that little motor boat to learn that the ocean is a very BIG place. Even though I knew there were millions of fish swimming around, there was no guarantee that we'd go home with a bucketful at the end of the day. We would have to use a variety of bait and fishing techniques to make a catch. read more

16. Adsense Isn't the Only PPC Game in Town

By John Calder 2004, John Calder http://www.TheEzine.net Since Google announced their revenue-sharing Adsense program in mid-2003, Internet marketers and other webmasters alike have embraced the program wholeheartedly. For content-heavy, non-commercially oriented sites, Adsense revenue is a welcome way to help defer hosting and other costs of running their sites. For marketers, Adsense... read more

17. "The World Wide Marketplace"

By Jane Fulton "The World Wide Marketplace" (c)janes-place Some of you have asked about marketing outside of the internet. To be effective, you "must" have tools. It's time consuming to search for the tools that you need. Here are some tools that I use and have found them to be effective: 1) I had business cards printed up "Free" and I place one in every piece of... read more

18. Sell What You Love and Love What You Sell!

By Bill Vannot Copytight Bill Vannot - All Rights Reserved http://www.successful-marketing.com ==================== Ready for some real business? First things first. Hopefully by now, you have figured out that you need to invest both time and money to run a profit- pulling, business. Right? You finally took the plunge and you have now decid... read more

19. Corporate Identity

By Van Freytag This article is about the importance of good Corporate Identity, and it's more than just your sales team and the people who answer your telephones that portrays the image of your business. When not in direct contact with your firm, your customers or potential customers use the impression that they already have in their heads of your company. When we remember something we use images... read more

20. Buying your way to the top with Pay Per Click Advertising

By Ed Kohler Imagine if you could advertise ONLY to people who have actually expressed an interest in doing business with you? Thats basically what happens whenever a prospective customer or client types a phrase into a search engine thats relevant to your business. But how do search engines decide which sites are worthy of top placement in their search results? It turns out that some of the re... read more

21. Consumer Styles: Research Review

By Darrin Coe From The Darrin Coe Ezine According to research done by Elizabeth Sproles and George Sproles (1990) in the Journal of Consumer Affairs, there is a significant link between peoples learning styles and their consumer styles. 1. The perfectionist consumer style, which describes a consumer that searches carefully and systematically for the best quality... read more

22. Customer Preferences in Online Advertising-Part 2 of 3

By Karon Thackston In part one of this series, we discussed the fact that studies show information leads over entertainment. We discovered that Web site visitors are primarily looking for information, and therefore, ads should be more information-oriented. The second of the three discoveries in the Jupiter Communications (www.jup.com) survey that I will comment on is t... read more

23. Customer Preferences in Online Advertising-Part 3 of 3

By Karon Thackston In part two of this series, we discussed the annoyance factor of online ads and how to overcome them. In this last article, I'll tell you how to use behavioral traits to direct advertising efforts rather than demographics. I am a strong proponent of defining your target audience. If you don't know who you are communicating with, how will you be able to d... read more

24. WANT PRESS COVERAGE FOR YOUR COMPANY?

By B.L. Ochman Want to get your company news into the media? It'll never happen unless you start by understanding what editors and reporters want. To find out what works, I spoke to editors and reporters at top media organizations across the country. The editors quoted here work at the top 100 papers and some of the highest visibility media in the United States. Their answers prove that t... read more